Svet Petkov

Head of Technial SEO at The Telegraph

I am a technical SEO leader with over 10 years of experience in optimising large-scale digital platforms through data-driven strategies. At The Telegraph, I lead technical SEO initiatives, streamline workflows, and design AI-driven tools that improve analysis and decision-making.

My recent focus has been on large language models (LLMs) and rapid “vibe coding,” applying intuitive development methods to automate SEO processes and build practical AI solutions. With a strong background in Python, I integrate LLMs seamlessly into data workflows, making automation simpler and more scalable.

GitHub

LinkedIn

Areas of Expertise

Technical SEO

Bridging the gap between search marketing and development, I ensure websites are built on rock-solid foundations. From crawl budget optimisation to performance audits and large-scale migrations, I draw on my technical expertise to deliver significant improvements in organic visibility and overall site health.

Data Engineering

Handling substantial SEO data doesn’t have to be daunting. I specialise in designing robust data pipelines and using tools like BigQuery and SQL to transform raw information into targeted, actionable strategies for sustained traffic growth.

Python for SEO

I harness Python to automate and streamline SEO workflows. Whether it’s web scraping, log-file analysis, or building custom scripts, I rely on Python to uncover critical insights and maximise the impact of organic search campaigns.

AI Adoption for SEO Teams & Agencies

I help SEO teams and agencies embrace AI by embedding large language models and automation into their workflows. From reducing repetitive tasks to building intuitive AI-driven tools, I enable teams to work faster, make data-led decisions, and scale their impact without increasing operational strain.

LLMs & AI for SEO

I apply large language models (LLMs) and AI to transform SEO workflows, from automating content audits to building tools that identify opportunities at scale. By combining LLM-powered analysis with custom data pipelines, I create intuitive solutions that simplify decision-making, reduce operational strain, and unlock new ways to grow search visibility.

SEO for News Publishers

Drawing on experience optimising news platforms, I guide publishers through best practices for Google News, Top Stories, and Discover. By blending technical know-how with editorial strategies, I help news sites reach their audience at critical breaking moments.

Certificates

Prompt Design in Vertext AI

Machine Learning & AI

prompt design in vertex AI certificate - svet petkov

Supervised Learning with scikit-learn

Machine Learning, Scikit-Learn, k-means clustering

Intermediate Python

Matplotlib, Loops, Logic, Control Flow and Filtering

Brands I've worked with

Let’s Get in Touch

GitHub

E-mail

LinkedIn

Recent Blog Posts

June 29, 2025

Google News visibility isn’t just about what you publish, but who values it

By Svet Petkov

TL;DR Introduction: A New Definition of Visibility We’ve long treated visibility in Google News and Top Stories as a game of publishing speed, technical eligibility, and SEO best practice. But Google’s new “Preferred Sources” experiment signals something deeper: visibility isn’t just about what you publish—it’s about who values it. For news publishers, this isn’t just […]