Svet Petkov

Sr. Technical SEO Manager at The Telegraph

I currently serve as the Senior Technical SEO Manager at The Telegraph, one of the UK's leading news websites, driving its search visibility and success through 2023 and 2024.

Areas of Expertise

Technical SEO

Bridging the gap between search marketing and development, I ensure websites are built on rock-solid foundations. From crawl budget optimisation to performance audits and large-scale migrations, I draw on my technical expertise to deliver significant improvements in organic visibility and overall site health.

Data Engineering

Handling substantial SEO data doesn’t have to be daunting. I specialise in designing robust data pipelines and using tools like BigQuery and SQL to transform raw information into targeted, actionable strategies for sustained traffic growth.

Python for SEO

I harness Python to automate and streamline SEO workflows. Whether it’s web scraping, log-file analysis, or building custom scripts, I rely on Python to uncover critical insights and maximise the impact of organic search campaigns.

Automation for SEO

Integrating APIs, data connectors, and custom workflows allows me to eliminate repetitive tasks and free up time for strategic thinking. This includes automating rank tracking, crawl audits, and reporting, so teams can focus on expanding their reach.

SEO Optimisation

I develop comprehensive SEO recommendations for sites of various sizes, tackling everything from on-page refinements to site architecture and content strategy. My hands-on approach ensures each tweak delivers a tangible boost in search engine performance.

SEO for News Publishers

Drawing on experience optimising news platforms, I guide publishers through best practices for Google News, Top Stories, and Discover. By blending technical know-how with editorial strategies, I help news sites reach their audience at critical breaking moments.

Certificates

Prompt Design in Vertext AI

Machine Learning & AI

prompt design in vertex AI certificate - svet petkov

Supervised Learning with scikit-learn

Machine Learning, Scikit-Learn, k-means clustering

Intermediate Python

Matplotlib, Loops, Logic, Control Flow and Filtering

Brands I've worked with

Let’s Get in Touch

GitHub

E-mail

LinkedIn

Recent Blog Posts

June 29, 2025

Google News visibility isn’t just about what you publish, but who values it

By Svet Petkov

TL;DR Introduction: A New Definition of Visibility We’ve long treated visibility in Google News and Top Stories as a game of publishing speed, technical eligibility, and SEO best practice. But Google’s new “Preferred Sources” experiment signals something deeper: visibility isn’t just about what you publish—it’s about who values it. For news publishers, this isn’t just […]