Svet Petkov

Head of Technical SEO at The Telegraph, helping publishers and large digital brands turn crawling, indexing and search performance problems into clear, scalable growth opportunities.

Experience10+ yearsTechnical SEO across enterprise, editorial and multi-market environments.

SpecialismNews systemsGoogle News, Top Stories and publishing workflows built for speed.

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What I actually do all day

Technical SEO that doesn't break

I bridge marketing and engineering. I make sites easy to crawl, fast and stable. I lead migrations and fix indexing, architecture and performance to grow organic traffic.

Data pipelines for real SEO work

SEO data at scale is manageable. I design clear data pipelines with BigQuery and SQL. I turn raw data into actions that grow traffic.

Python to remove busywork

I use Python to remove manual work. I build scrapers, analyse logs and create tools that surface issues and opportunities.

How we can work together

Bring AI into your SEO team (without chaos)

I help teams adopt AI in daily work. We reduce repetitive tasks, add quality checks and ship simple internal tools. Results: faster delivery, clearer decisions and more impact without more cost.

LLMs that actually ship SEO work

I use large language models to audit content, cluster queries and summarise data. I connect them to your data so insights are reliable and repeatable.

SEO for newsrooms living in Top Stories

I help newsrooms perform in Google News, Top Stories and Discover. I blend technical best practice with editorial needs to win at breaking moments.

Storyhawk: my Google News lab

Google News intelligence for fast-moving markets

StoryHawk tracks Google News Top Stories so you can see who is winning coverage, which angles are accelerating, and where your competitors are gaining visibility.

I built it as a practical lab for monitoring news momentum, spotting trend shifts early, and turning noisy Google News results into something you can actually act on.

What it helps with

Monitor Top Stories movement across topics and publishers.
Track competitor visibility and emerging news patterns.
Turn Google News signals into clearer editorial and SEO decisions.

Visit StoryHawk.io

Things I've studied along the way

Prompt Design in Vertex AI

Machine Learning and AI

Supervised Learning with scikit-learn

Machine Learning, Scikit Learn, k means clustering

Intermediate Python

Matplotlib, Loops, Logic, Control Flow and Filtering

Teams I've helped so far

Let's Connect

I share insights on technical SEO, data engineering and AI on LinkedIn. Learn more about Svetoslav Petkov and my experience working with news publishers, e-commerce brands, and large digital platforms.

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