Blog

What is Google “Top Stories” carousel? Appearing on Google‘s Top Stories carousel is a great way to get exposure for news content and boost organic web traffic. However, Google is not providing much data (clicks, impressions etc.) that you can receive from this carousel. The Top Stories carousel is an AI - powered search engine results page (SERP) feature that displays useful and timely articles from a broad range of high–quality and trustworthy news providers. What Python libraries do you need? import requestsimport jsonimport pandas as pd How to set up the parameters for the request? To scrape the “Top Stories” carousel you […]

As someone who’s always eager to improve my SEO skills, a few years ago I came across the powerful and incredibly useful concept of regular expressions, or “regex” for short. By incorporating regex into my workflow, I can create intricate search strings, match partial phrases, and use wildcards or case-insensitive searches. Diving into regular expressions […]

CTR curves are important for understanding how well your website is performing on search engines. CTR depends on the position on the search result page as well as what other features Google is showing for the specific query and the intent. By visualising and calculating the CTR per position with your own Google Search Console […]

As the media landscape shifts, publishers are increasingly turning to subscription models to sustain their businesses. For those who have not yet adopted this approach, the decision is not a matter of if, but when. Yet, the process is not as straightforward as one might assume. Simply placing a subscription form on a site is […]

What is a Google News XML sitemap? A Google News XML sitemap is a file in XML format that provides information about articles on a website to Google News. This allows Google News to crawl and index the articles more efficiently. The sitemap contains important metadata about the articles, such as the headline, publication date, […]

As an SEO specialist, you are probably often asked about what would be the organic traffic that you will receive from some new page or new vertical. That is why I decided to speed up the process of getting the estimation of expected organic traffic using basic Python automation. I used a calculation that every […]