Hi, I'm Svetoslav Petkov, but everyone calls me Svet. Thanks for stopping by!
I'm a passionate SEO specialist with over six years of experience, covering technical, on-site, and off-site SEO. Most of my background is in agency-side and freelance consulting, working across a variety of industries. I started out in Bulgaria, primarily focusing on e-commerce and loan websites.
Currently, I work client-side as a Senior Technical SEO manager at The Telegraph (The Daily Telegraph). Since organic traffic is our main acquisition channel, my focus is on enhancing the company's technical SEO expertise, streamlining workflows, and strengthening the tech SEO team. I'm also driving innovation by automating key processes to improve efficiency and scalability.
Beyond my role, I launched StoryHawk.io, a Google News tracking tool that helps businesses monitor trends, track competitor activity, and gain valuable insights from Google News.
