Hi, I'm Svetoslav Petkov (also known as Svet Petkov or Svet). I am a dedicated SEO specialist with over a decade of experience across the entire SEO spectrum.
Svetoslav Petkov
Head of Technical SEO at The Telegraph
Technical SEOData EngineeringPython
💡 Core Expertise
I cover all facets of Search Engine Optimization (SEO):
Technical SEO
Infrastructure optimization, site speed, crawling, and indexing.
On-Site SEO
Content strategy, keyword research, and page optimization.
Off-Site SEO
Link building and authority development.
🌐 Diverse Experience & Industry Scope
My career path has provided a unique, well-rounded perspective, spanning agency-side, in-house, and freelance consulting roles.
I have successfully applied adaptable SEO strategies across a wide variety of industries:
News Publishing (current focus)E-commerceFinancial Services (e.g., loan websites)Sports Media
I began my professional journey in Bulgaria, focusing initially on e-commerce and financial sites, before transitioning to international and large-scale projects.
📰 Head of Technical SEO at The Telegraph
Currently, I serve as the Head of Technical SEO at The Telegraph (The Daily Telegraph), one of the UK's most respected news publishers.
My primary focus is to:
Lead Technical SEO Strategy: Directing the technical roadmap for a high-traffic, large-scale news website.
Enhance Performance: Optimizing for organic traffic, the company's main acquisition channel.
Streamline & Innovate: Improving team workflows, strengthening the tech SEO team, and driving efficiency through process automation.
As Svetoslav Petkov, Head of Technical SEO at The Telegraph, I collaborate closely with engineering teams, product managers, and editorial staff to ensure optimal search performance at scale.
🛠️ Personal Venture: StoryHawk.io
Beyond my role at The Telegraph, I am the founder of StoryHawk.io. This specialized Google News tracking tool is designed to help businesses monitor industry trends, track competitor activity, and gain actionable insights from the Google News ecosystem.
This venture underscores my deep expertise in News SEO and technical optimization for publishers.
Experience
With over 10 years in the field, I've built my expertise across agency, in-house, and freelance environments, working with clients and companies across a wide variety of industries. I have experience in search engine optimisation across more than 10 different markets and three search engines, from e-commerce and financial services to news publishing, sports media, and beyond.
I believe that true knowledge comes from both learning and hands-on experience. My passion for SEO and commitment to delivering exceptional results are backed by a strong foundation of industry certifications, and my diverse background across different work environments has given me the flexibility to adapt strategies to any business context.
2023-current
Head of Technical SEO at The Telegraph
2021 - 2023
Technical SEO Manager at Spotlight Sports Group
2019 - 2021
Senior SEO Planner at Mediacom
2018 - 2019
SEO Specialist at Webcertain
2015 - 2018
SEO Specialist at TheSEO.bg
Talks
SerpConf 2022
In 2022, I gave my first official talk at a conference. On 10th November 2022, in Sofia, Bulgaria, I was part of SERPConf, where I spoke about Google News and shared a success story from one of the websites I had been working on.
SEO for News Meetup 2024
I was invited last minute to speak about technical SEO for News Publishers at the SEO for News Meetup in London. It was a fantastic opportunity to share insights with a highly engaged audience and connect with fellow News SEO professionals. Grateful to be part of such an inspiring community!
Let's Connect
As Svetoslav Petkov, Head of Technical SEO at The Telegraph, I regularly share insights on technical SEO, data engineering, and AI on LinkedIn. Follow me for the latest updates and learnings from working at one of the UK's leading news publishers. Return to homepage to learn more about my work and services.
Follow me on LinkedIn