LinkedIn

My Short Story

Hi, I’m Svetoslav Petkov, but everyone calls me Svet. Thanks for stopping by!

I’m a passionate SEO specialist with over six years of experience, covering technical, on-site, and off-site SEO. Most of my background is in agency-side and freelance consulting, working across a variety of industries. I started out in Bulgaria, primarily focusing on e-commerce and loan websites.

Currently, I work client-side as a Senior Technical SEO manager at The Telegraph(The Daily Telegraph). Since organic traffic is our main acquisition channel, my focus is on enhancing the company’s technical SEO expertise, streamlining workflows, and strengthening the tech SEO team. I’m also driving innovation by automating key processes to improve efficiency and scalability.

Beyond my role, I launched StoryHawk.io, a Google News tracking tool that helps businesses monitor trends, track competitor activity, and gain valuable insights from Google News.

Experience

I have experience in search engine optimisation across more than 10 different markets and three search engines.

I believe that true knowledge comes from both learning and hands-on experience. My passion for SEO and commitment to delivering exceptional results are backed by a strong foundation of industry certifications.

2023-current
Senior Technical SEO Manager at The Telegraph
2021 - 2023
Technical SEO Manager at Spotlight Sports Group
2019 - 2021
Senior SEO Planner at Mediacom
2018 - 2019
SEO Specialist at Webcertain
2015 - 2018
SEO Specialist at TheSEO.bg 

Talks

SerpConf 2022

In 2022, I gave my first official talk at a conference. On 10th November 2022, in Sofia, Bulgaria, I was part of SERPConf, where I spoke about Google News and shared a success story from one of the websites I had been working on.

SEO for News Meetup 2024

I was invited last minute to speak about technical SEO for News Publishers at the SEO for News Meetup in London. It was a fantastic opportunity to share insights with a highly engaged audience and connect with fellow News SEO professionals. Grateful to be part of such an inspiring community!