Hi there, I’m Svetoslav Petkov but everybody calls me Svet. Thank you for visiting my personal website.
I’m a passionate SEO expert with over 6 years of experience in the industry focused on all things technical, on-site and off-site SEO. The majority of my experience is in agency-side and freelance SEO consulting for various of different industries. I started back in Bulgaria and worked on mainly e-commerce websites and loans.
Currently, now I’m working on a client-site as a Technical SEO Manager at Sportlight Sports Group. Because organic traffic is the main acquisition, my main goals are to improve the tech SEO understanding in the company, improve the workflow, and level up the tech SEO team.
Experience
I have experience in search engine optimisation of websites in more than 10 different markets and 3 search engines.
Currently, I’m Technical SEO Manager in Spotlight Sports Group where I provide my expertise to our own brands – PicksWise, RacingPost, MyRacing, FantasyAlarm, AS Apuestas, MyRacing, FreeSuperTips
I believe that knowledge comes from learning and experience. My strong passion for SEO and my desire to deliver excellent results are supported by a solid list of certificates.
2021 - Now
Technical SEO Manager at Spotlight Sports Group
2019 - 2021
Senior SEO Planner at Mediacom
2018 - 2019
SEO Specialist at Webcertain
2015 - 2018
SEO Specialist at TheSEO.bg
Talks
This year will be my first official talk at a conference. On 10th November 2022 in Sofia, Bulgaria I’ll be part of SERPConf.
Companies I worked with
Sportsbooks (Affiliate) websites
International E-commerce websites
Bulgarian brands (sample)
Recent posts:
As the media landscape shifts, publishers are increasingly turning to subscription models to sustain their businesses. For those who have not yet adopted this approach, the decision is not a…
CTR curves are important for understanding how well your website is performing on search engines. CTR depends on the position on the search result page as well as what other…
As someone who's always eager to improve my SEO skills, a few years ago I came across the powerful and incredibly useful concept of regular expressions, or "regex" for short.…
What is a Google News XML sitemap? A Google News XML sitemap is a file in XML format that provides information about articles on a website to Google News. This…
What is Google "Top Stories" carousel? Appearing on Google's Top Stories carousel is a great way to get exposure for news content and boost organic web traffic. However, Google is…
As an SEO specialist, you are probably often asked about what would be the organic traffic that you will receive from some new page or new vertical. That is why…
What is an Internal link? Internal linking is a powerful SEO technique that involves linking pages within your website to each other. This not only helps search engines understand the…
