Skip to main content

About Svetoslav Petkov

Hi there, I’m Svetoslav Petkov but everybody calls me Svet. Thank you for visiting my personal website.

I’m a passionate SEO expert with over 6 years of experience in the industry focused on all things technical, on-site and off-site SEO. The majority of my experience is in agency-side and freelance SEO consulting for various of different industries. I started back in Bulgaria and worked on mainly e-commerce websites and loans.

Currently, now I’m working on a client-site as a Technical SEO Manager at Sportlight Sports Group. Because organic traffic is the main acquisition, my main goals are to improve the tech SEO understanding in the company, improve the workflow, and level up the tech SEO team.


I have experience in search engine optimisation of websites in more than 10 different markets and 3 search engines.

Currently, I’m Technical SEO Manager in Spotlight Sports Group where I provide my expertise to our own brands – PicksWise, RacingPost, MyRacing, FantasyAlarm, AS Apuestas, MyRacing, FreeSuperTips

I believe that knowledge comes from learning and experience. My strong passion for SEO and my desire to deliver excellent results are supported by a solid list of certificates.

2021 - Now

Technical SEO Manager at Spotlight Sports Group

2019 - 2021

Senior SEO Planner at Mediacom

2018 - 2019

SEO Specialist at Webcertain

2015 - 2018

SEO Specialist at


This year will be my first official talk at a conference. On 10th November 2022 in Sofia, Bulgaria I’ll be part of SERPConf.

Companies I worked with

Sportsbooks (Affiliate) websites

Racing Post - logo

International E-commerce websites

Bulgarian brands (sample)


Recent posts:

Paywall and SEO: Types and Implementation Guide

| SEO for Publishers | No Comments
As the media landscape shifts, publishers are increasingly turning to subscription models to sustain their businesses. For those who have not yet adopted this approach, the decision is not a…
CTR curve with Python

Visualising CTR with Python and Linear Regression

| Python for SEO | No Comments
CTR curves are important for understanding how well your website is performing on search engines. CTR depends on the position on the search result page as well as what other…

Regex for SEO: Quick Guide on Using Regular Expressions

| Regex | No Comments
As someone who's always eager to improve my SEO skills, a few years ago I came across the powerful and incredibly useful concept of regular expressions, or "regex" for short.…

How to monitor competitors’ Google News XML sitemap with Python

| Python for SEO, SEO for Publishers | No Comments
What is a Google News XML sitemap? A Google News XML sitemap is a file in XML format that provides information about articles on a website to Google News. This…
top-stories carousel screenshot

How to monitor Google “Top Stories” carousel using Python and SERPapi (FREE)

| Python for SEO, SEO for Publishers | No Comments
What is Google "Top Stories" carousel? Appearing on Google's Top Stories carousel is a great way to get exposure for news content and boost organic web traffic. However, Google is…

SEO Keyword Impact Analysis with Python

| Python for SEO | No Comments
As an SEO specialist, you are probably often asked about what would be the organic traffic that you will receive from some new page or new vertical. That is why…

What is Internal linking?

| Internal Linking | No Comments
What is an Internal link? Internal linking is a powerful SEO technique that involves linking pages within your website to each other. This not only helps search engines understand the…