Google’s AI Overview (previously known as "SGE") is changing how search results work. Instead of just showing the regular result page with blue links, Google now provides AI-generated answers at the top of the page. This feature affects click-through rates (CTR), and makes it harder for websites to get traffic. Regardless of what Google’s CEO, […]
What is Google “Top Stories” carousel? Appearing in Google’s Top Stories carousel is a great way to gain visibility for news content and drive organic traffic. However, Google doesn’t provide much data on clicks, impressions, or other performance metrics from this feature. From a technical perspective, the Top Stories carousel is an AI-powered search results […]
CTR curves are important for understanding how well your website is performing on search engines on the different positions. CTR depends on the position on the search result page, as well as the other features Google is showing for the specific query and intent. By visualising and calculating the CTR per position with your own […]
In recent years, the news publishing landscape has undergone significant change, with more publishers turning to subscription models to monetise their content. For those yet to embrace this approach, the question is no longer "if," but "when." More and more publisher are choosing this type of mentisation: As of 2024, the leading news publishers by […]
What is a Google News XML sitemap? A Google News XML sitemap is a special type of XML file that helps Google News find and index news articles more efficiently. It includes key details like the headline, publication date, author, and the article’s URL. Unlike a regular XML sitemap, which lists all website pages, a […]
As an SEO specialist, you are probably often asked about what would be the organic traffic that you will receive from some new page or new vertical. That is why I decided to speed up the process of getting the estimation of expected organic traffic using basic Python automation. I used a calculation that every […]
As someone who’s always eager to improve my SEO skills, a few years ago I came across the powerful and incredibly useful concept of regular expressions, or “regex” for short. By incorporating regex into my workflow, I can create intricate search strings, match partial phrases, and use wildcards or case-insensitive searches. Diving into regular expressions […]
