My experience
Head of Technical SEO at The Telegraph
Hi, I'm Svetoslav Petkov — also known as Svet. I'm a technical SEO specialist with over ten years of experience, currently working as Head of Technical SEO at The Telegraph.
Background
I've worked agency-side, in-house, and as a freelance consultant — which has given me a practical understanding of how SEO fits into very different business contexts.
Industries I've worked across:
I started my career in Bulgaria, working on e-commerce and financial sites, before moving into international and large-scale projects in the UK.
StoryHawk.io
Outside of The Telegraph, I'm the founder of StoryHawk.io — a Google News tracking tool that helps businesses monitor trends, follow competitor coverage, and pull insights from the Google News ecosystem.
Experience
Over ten years in SEO, across agency, in-house, and freelance roles. I've worked across more than ten markets and three search engines — from e-commerce and financial services to news publishing and sports media.
Head of Technical SEO at The Telegraph
Technical SEO Manager at Spotlight Sports Group
Senior SEO Planner at Mediacom
SEO Specialist at Webcertain
SEO Specialist at TheSEO.bg
Talks
SerpConf 2022
My first conference talk. On 10th November 2022 in Sofia, Bulgaria, I spoke at SERPConf about Google News and shared a case study from one of the sites I'd been working on.
SEO for News Meetup 2024
I was invited at short notice to speak about technical SEO for news publishers at the SEO for News Meetup in London. A good opportunity to share what we've been working on at The Telegraph and meet others working in news SEO.
Get in touch
I write about technical SEO, data engineering, and AI on LinkedIn. If you want to follow along or get in touch, that's the best place to find me.
Follow me on LinkedIn